Perry Group’s Remarkable Growth in Utah Real Estate Sector
MB DAILY NEWS | Raleigh, NC.
The Perry Group, a Utah-based real estate team founded by Jack Perry and his sons, Michael and John, has grown from a small operation into one of the nation’s leading real estate organizations.
In 2025, the team closed 1,547 transaction sides and generated $2.80 billion in sales volume. As a result, RealTrends Verified ranked the Perry Group eighth nationwide in transaction sides and fifth in sales volume on its 2026 The Thousand list.
In a recent report for MB Daily News, I examined the key factors behind the team’s rapid expansion. Rather than relying on aggressive recruitment campaigns, the Perry Group has focused on organic growth through personal relationships. Consequently, the team has built a strong culture that attracts agents who value collaboration, community, and long-term success.
The Foundation of Organic Growth
According to Emily Martin, COO of the Perry Group, organic growth remains central to the company’s strategy.
By inviting friends and family members into the business, the team has created a culture rooted in trust and connection. Martin explained that the Perry family expanded the organization by encouraging people within their personal networks to pursue careers in real estate.
As a result, team members often feel a stronger sense of belonging and commitment. This approach has helped the company maintain its culture even as it continues to scale.
Moreover, the team supports agents with operational systems that allow them to focus on client relationships rather than administrative work.
“We help agents do what they do best, which is connect with people,” Martin said.
Because agents spend less time handling back-office tasks, they can devote more attention to serving clients and growing their businesses.
Support Systems Drive Performance
The Perry Group provides agents with a wide range of resources, including in-house marketing services, technology tools, and lead-generation programs.
For example, the company uses platforms such as Zillow to help agents connect with prospective buyers and sellers. These resources give agents a competitive advantage and help them generate business more efficiently.
In today’s real estate market, effective lead generation often determines an agent’s success. Therefore, the company’s investment in infrastructure plays a critical role in its continued growth.
Why Culture Matters
Beyond technology and operational support, the Perry Group places a strong emphasis on culture.
The team encourages collaboration rather than internal competition. As a result, agents share knowledge, support one another, and contribute to a positive work environment. This culture not only improves retention but also motivates agents to introduce friends and colleagues to the organization.
Martin emphasized the company’s commitment to agent success.
“Overall, there is a lot of value that our team provides for agents, and we have always focused on making sure we are providing things that enhance their success.”
Because of this focus, the company continues to attract professionals who want both independence and support.
Reflecting Broader Industry Trends
The Perry Group’s success mirrors a larger shift within the real estate industry. Increasingly, agents seek organizations that provide operational support while fostering a strong sense of community.
As a result, teams that invest in culture, technology, and agent development often outperform those that rely solely on production metrics. The Perry Group’s model demonstrates how these elements can work together to drive sustainable growth.
Wider Implications for Real Estate
The company’s achievements suggest that successful real estate teams may need to rethink traditional growth strategies.
Instead of focusing exclusively on recruiting top producers, organizations can build long-term success by creating strong support systems and cultivating meaningful relationships. Consequently, teams that prioritize these factors may gain a significant advantage as the industry evolves.
Looking Ahead
The Perry Group appears well-positioned for continued expansion.
Its emphasis on organic growth, supportive leadership, and operational excellence has created a strong foundation for the future. However, maintaining that culture while scaling will remain critical.
If the company continues to balance growth with its community-focused approach, it could further strengthen its influence within Utah and across the national real estate industry.