The Trump family’s business empire continues to expand, according to the Wall Street Journal.
Trump Family Business Is Growing as Second Term Drives Major Expansion
By MB Daily News
When President Donald Trump launched his 2024 re-election campaign, the Trump family already controlled an extensive global business portfolio—ranging from Manhattan office towers and U.S. golf resorts to hospitality projects in Ireland and licensing deals in Asia.
Since the start of Trump’s second term, that portfolio has expanded significantly. According to company disclosures and securities filings, new ventures launched after the election have generated at least $4 billion in proceeds and paper wealth for the Trump family as of December, underscoring that the Trump Family Business is Growing at an unprecedented pace.
A Business Expansion Unlike Any Other Presidency
The scale and scope of these activities are without modern precedent for a sitting U.S. president. The Trump family’s interests now extend beyond real estate into cryptocurrency, financial services, media, communications, consumer merchandise, and energy-related ventures—some operating in sectors directly influenced by federal regulation.
White House press secretary Karoline Leavitt rejected concerns over potential conflicts of interest, stating that neither the president nor his family has engaged in, or plans to engage in, conflicts of interest. She added that President Trump remains committed to positioning the United States as the “crypto capital of the world.”
How the Trump Business Empire Is Structured
Financial disclosures reveal a complex network of parent companies, subsidiaries, licensing entities, and partnerships, many ultimately controlled by the Donald J. Trump Revocable Trust. President Trump is the trust’s primary beneficiary, while Donald Trump Jr. holds voting authority, according to an April securities filing.
The Trump family’s business interests span:
- Real estate and brand licensing
- Finance and investment firms
- Media and communications
- Consumer merchandise
- Cryptocurrency and blockchain ventures
Large, revenue-generating enterprises form the foundation of the empire, supported by smaller holding companies and licensing vehicles.
Real Estate Remains the Core Asset
Despite diversification, real estate continues to anchor the Trump portfolio. The family controls or licenses its brand to 16 golf clubs, multiple hotels, and several high-profile office towers. Licensing agreements remain a primary revenue driver, allowing the Trump name to be monetized globally with limited operational exposure.
Cryptocurrency Drives Rapid Growth
The most significant recent expansion has occurred in digital assets. The Trump family has become a major presence in the cryptocurrency sector, launching ventures that include memecoins, stablecoins, and data-center infrastructure.
The flagship project, World Liberty Financial, has sold approximately $1.4 billion in WLFI tokens, according to reporting by The Wall Street Journal. The company has also launched USD1, a dollar-pegged stablecoin that generates interest income.
World Liberty Financial is 38% owned by DT Marks Defi LLC, an entity controlled through layered ownership structures tied to Trump family trusts. Disclosures indicate President Trump controls approximately 70% of that stake through his revocable trust.
Trump and his sons co-founded World Liberty Financial and receive 75% of net proceeds from token sales, in addition to a share of stablecoin returns. That revenue structure has generated an estimated $1 billion for the family so far, while unsold tokens were valued at approximately $3 billion as of December.
Financial Investments and Bitcoin Mining
In 2025, Trump’s sons invested in Dominari Holdings, a financial firm that has since evolved into a key dealmaker for Trump-linked ventures.
Dominari later partnered with the Trump brothers and Hut 8, a major data-center operator, to launch American Bitcoin, a large-scale bitcoin mining company. The firm went public in September 2025. As of December, Eric Trump held a 7.3% stake valued at roughly $110 million, according to securities filings.
Merchandise and Licensing Revenue
Trump-branded merchandise continues to generate consistent income. Products such as sneakers, guitars, books, and Trump-endorsed Bibles produced approximately $11 million in royalties in 2024, disclosures show.
These deals are managed through CIC Ventures, which oversees licensing and publishing agreements and directs proceeds to the Trump trust. Other ventures, including a Trump-branded mobile phone, operate under similar licensing arrangements.
The Trump Family Business Is Growing Across Sectors
Combined, real estate assets, cryptocurrency ventures, financial investments, and licensing agreements form a diversified and expanding business empire. Financial records confirm a defining trend of Trump’s second term: the Trump Family Business is Growing in both scale and valuation, reshaping the intersection of business and the presidency.
Methodology
MB Daily News analyzed federal financial disclosures filed by President Donald Trump and Ivanka Trump dating back to 2015. Entities reporting less than $201 in income in any single filing were excluded, as were inactive or divested entities.
Because federal disclosures often report asset values and income in ranges rather than precise figures, all totals represent conservative estimates. Additional information was obtained from Trump Organization press releases, federal securities filings, court documents, state business records, and reputable media reports, including The Wall Street Journal.